Privacy Policy Details

The Workout Ultimate application (the "App") is administered by Workout Ultimate® 13 Maddox Street, London, England, W1S 2QG. For Workout Ultimate® or Workout Ultimate™ App Effective Date: May 4, 2018 This Privacy Policy outlines Workout Ultimate’s ("we" or "us") current policy on personal information concerning users of the Workout Ultimate® or Workout Ultimate™ app, including the White Labeled form ("the App"). By using the App or its products, features, tools or resources, you agree to the terms of this Privacy Policy and our Terms of Use. You may refuse or withdraw your consent at any time; however, we may not then be able to provide you with our full range of products and services. You may not use the App, or our products or services, if you do not agree to the Privacy Policy. This policy may change from time to time. Your continued use after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. In the following Privacy Policy, we provide you with information regarding: - Personal Information We May Collect through the App - How We May Use and Share Your Personal Information - Our Use of Your "Cookie" Information on App - Our Relationship with other Websites - Access and Correction of your Personal Information - Security of Your Personal Information - Retention of your Personal Information - Changes to this Privacy Policy - How to Contact Us - Country-Specific Addenda - We encourage you to read this whenever you use our App, since we may change this policy from time to time.


This Privacy Policy covers use of the App throughout the world. We may host information within the App on servers located within these countries or in any other country we, our service providers, or our service providers’ vendors maintain facilities, including the European Union. This means that your personal information may be stored on servers located within any country in the world. The locations of our servers may change from time-to-time. Privacy requirements and treatment of personal information varies from country to country. Privacy Shield Framework and the Swiss-E.U. Privacy Shield Framework as set forth by the E.U. We have certified to the Department of Commerce that we adhere to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.



1. Personal Information We Collect through the Site and Apps

We may collect personal information from you on through your use of the App or through any other digital or personal communication with you. Information collected by us is voluntarily provided by you and may be integrated with other information you have provided to our franchisees upon signing up for a membership at an Workout Ultimate® club. If you are an Workout Ultimate® member, you may choose to integrate information from your membership account with our App, but you will have the opportunity to opt-in to that integration of information across different platforms. The Apps may also collect general information about your technology interface or preferences (such as the type of browser used or the files requested). Some of the information described below is mandatory for the performance of certain services, and if not entered, you may not be able to utilize or participate in some of the App’s services or features. To fully utilize the products and services available through our App, you may choose to download separate applications, MapMyFitness and MyFitnessPal, owned and operated by Under Armour, Inc., and may opt to have the information entered into those applications automatically integrate with the App. Information entered and retained on MapMyFitness and MyFitnessPal is governed by Under Armour’s Privacy Policy. We may also integrate the App with other applications or platforms, such as a wearable device tracking application like FitBit® or HealthKit through the Apple® Watch, or additional applications that are useful to integrate your fitness goals and activity. If you choose to integrate information collected by a separate application or entity, once integrated with the App, we will also have access to and the right to use the data provided to your profile. Like MapMyFitness or MyFitnessPal, any of these third party applications will have their own privacy policies and terms regarding the collection, use and maintenance of data entered through that third party application. The information we may collect through your use of the App may depend on the version of the App or the country you are in, but this information may include, but is not limited to: Information to register for your App account, such as first name, last name, email address and other membership information, as well as a username and password to access the App; Your activity history regarding your use of the Apps; Membership-related information, such as your home address, Workout Ultimate® location, key FOB number, and membership number; Fitness-related information provided in the membership process, such as your height, weight, general fitness-related goals, fitness-related habits or other information helpful to achieving your fitness goals; Certain location or geolocation information pulled directly from your mobile device, your wireless carrier or certain third party providers, to allow tracking of your activity. This collection and tracking may occur even when the Apps or other related applications are not actively open and running; Information regarding personal training sessions and communication with your personal trainer or other Workout Ultimate® staff; Records of copies of your correspondence, if you contact us; Information provided by you when you participate in a survey or communication to you regarding your use of the Apps, or utilizing Workout Ultimate® services; Various account information related to your Workout Ultimate® membership to allow you to update credit card, bank account, other payment information, or any other information regarding your profile; If we offer alternative sign ins, we may collect certain sign on information you have provided to third parties, such as Facebook or Twitter, when you sign on to use our Apps through these third parties; and Computer data or files, often called "cookies," which may be sent by your mobile device to allow our server to "recognize" you through the navigation of the Apps and for us to link your activity on the Apps with your membership. Information obtained from your Social Media Accounts You may choose to integrate and log on to the App via certain social media networking services, such as Facebook and Twitter ("Social Media Accounts"). By integrating these Social Media Accounts into your account, we are able to offer you more personalized services, but may also collect certain personal information provided in your Social Media Accounts, such as your profile information, email address, profile picture and friend list. If you do not want us to have access to this information, do not utilize the Social Media Account sign-in feature. Children Under the Age of 13 Our App is not designed for children and we do not knowingly collect information from any person under the age of 13. If you are under the age of 13, please do not submit any personal information to us through the App. If we learn we have collected or received personal information from a child under 13, we will delete that information.

2. How We Use and Share Your Information

We will use your personal information to provide the services we offer through App, including: Processing and updating your information, including personal information you provide, credit card information or other electronic payment processing; Processing your billing information, as applicable, which may be contracted to our third party payment processing vendor; Contacting you regarding services you have engaged in or with, including personal training or collection efforts; Providing you with information regarding club locations nearest to you or certain information regarding your club; Conducting marketing and research, through direct surveys to you, but also through our or our franchisees communication with you; Providing you with information you have requested from us, our franchisees or trainers you have engaged with; Developing and displaying content and advertising tailored to your interests and preferences; Conducting contests and sweepstakes; Sending you electronic communications you have requested, such as text messages, push notifications, notifications through our App; Providing you with updates and content based on your geo-location information you have provided to us; Providing assistance with your fitness goals, such as encouragement on workouts, training schedules, recommended dietary changes, and other information to help you reach your fitness goals; and Contact you regarding updates to the App, or provide administrative notices to you. We strive to offer you an integrated, comprehensive way to manage your lifestyle, fitness goals and activity. In order to operate the App, however, we may share your personal information with our parent company, subsidiaries, and affiliates. We may also share such information with our franchisees, or other business partners with whom we collaborate or work with to provide specific services to you or if we think the products or services they offer would be of interest to you. We may provide user information to third-party service providers or vendors for purposes of, including without limitation, initiating direct marketing programs on our behalf, data tracking, maintenance or development of our App, development of online products and services, customer service or new product development, or other contracted promotional opportunities provided to our users. We, as well as our franchisees, vendors, or other business partners may use this information for marketing and solicitation purposes. App data and personal information may be made available to those clubs’ franchisees, management and employees, or other contracted service providers whom you have engaged to provide services to you. Each of those parties is obligated to maintain the confidentiality of your personal information, and is permitted to access and use your personal information solely for the purpose of providing or enhancing services you use through the Workout Ultimate® club system or the App. Additionally, you may choose to share personal information from the Apps with personal trainers or other Workout Ultimate® members to assist you in evaluating your activities and goals. While we try to be selective in working with third parties, we are not responsible for their use of your personal information. Where payments are involved, we must release your credit card information to credit card authorization service providers and associated banks to process your payment for purchases, returns or refunds. We may transfer to our online service providers personal information you provide to us so that these parties may store and process your personal information.‎ We may share aggregate information with vendors, potential advertisers, business partners, or other third parties. Aggregate information does not include personally identifiable information. Except as described in this section, we will not give or sell your personal information to any other party for its use in marketing or solicitation. Additional Disclosures. We may also disclose personal information in any of the following circumstances: (1) in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by applicable law or regulation; (2) to protect and defend our rights or property or those of its franchisees, suppliers, related entities, affiliates, business partners, or others; or (3) as we, in our sole discretion, believes is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any other person or organization. In addition, since information on our App is a business asset, in the event we are reorganized or sold to or merged with another company, we may sell, assign, or transfer your personal information to a purchaser of all or substantially all of our business assets, or to an affiliate, as applicable.

3. Our Use of Your "Cookie" Information on the Site and Apps

A "cookie" is a small data file stored on your web browser or on your mobile device that allows us to recognize your computer or mobile device when you use the App by associating identification numbers with other user information you have provided us. Some cookies will remain on the hard drive of your computer or mobile device for the duration of your browser or user session, while others will remain until deleted by you. You may also be able to configure your computer or mobile device to limit the collection of these "cookies," but that limitation may also limit our ability to provide all the services or functionality of the App. Some third party service providers may use "flash cookies," which are saved on your computer, but cannot be rejected, disabled, turned off, opted out of, or deleted in the same way as regular cookies. To learn how to manage your flash cookie settings, visit the Flash player settings page on Adobe’s website. In collecting and maintaining cookie-based information or other information collected directly from your mobile device, such as your geolocation, we are able to: Provide you with access to your user preferences, and sign-in on approved devices; Provide the basic functionality of the App, such as displaying your live location and movement; Installing and monitoring elements of the App for security purposes; Help diagnose problems with the App, administer and improve the App, and measure the use of the App; Gather other web analytics information related to your and other users’ use and navigation of the App; Provide you with relevant content, including advertisements and other offers from third parties; Aggregate cookie data across all users to track overall visitor traffic patterns and provide this aggregated information to vendors, potential advisors, business partners, new agencies, or other parties to identify interests or plan for technical infrastructure requirements; Conduct advertising based on your use of the App, as described below; and Otherwise provide improvements and enhancements to the App. We may also use third-party vendors, such as Google Analytics, to advertise to our App users. These third-party vendors may display Workout Ultimate® product advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past use of the App or another site affiliated with Workout Ultimate® products or services. Any information that these third parties collect via cookies is not linked to any personally identifiable information (name, address, email address, or phone number) we collect or you provide. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.

4. Our Relationship with other Websites

In addition to the integration with certain mobile applications as described in this Privacy Policy, the App may contain links to other web sites or other mobile applications. Additionally, other web sites may contain links to the App. We do not review or monitor the web sites linked to the App and are not responsible for the contents or privacy policies related to any other web sites. If you visit one of these other web sites, you may want to review the privacy policy on that web site. Where the App contains a link to another web site owned and/or operated by us, such web site use may be subject to different and additional terms of service and privacy policy terms and conditions.

5. Access and Correction of your Personal Information

We strive to maintain the accuracy and integrity of the personal information in our databases and to keep that information up-to-date. We encourage you to promptly update your personal information if it changes. You may edit or deactivate your account information or account at any time by signing into your account on the App and navigating through your settings. You may request a copy of the personal information we have about you. You may send a request by letter to: Workout Ultimate, Attention: Data Protection Officer, Workout Ultimate, 13 Maddox Street, London, England, W1S 2QG. Unless otherwise stated, all communications must be in the English language. We will respond to reasonable requests within the time limits established by applicable law or within a reasonable time if no time limit is established by applicable law. For your protection, we may ask you for additional information to verify your identity. In most cases, we will provide the information you request and correct or delete any inaccurate personal information you discover. We reserve the right, however, to limit or deny your request to the extent permitted by applicable law if: (1) the disclosure may be threat to the personal safety, property, or rights of any other person or organization; (2) the disclosure may lead to a violation of applicable laws or regulations; or (3) where you have failed to provide sufficient evidence to verify your identity. Opting Out or Unsubscribing You may opt out of certain collections of cookies or other web- or mobile device based enhancements, including geolocation data collection, by changing your browser settings or going into your preferences on your mobile device and restricting the transmission of certain information. Your limitation of the collection of this information, however, may disable our ability to provide you with the most relevant products or information regarding the App. Currently, our servers do not respond to browser "do not track" signals. If you would like more information regarding online marketing practices and know your choices about not having this information used by our third party service providers, you may visit To limit the integration of the App with other related applications, such as MapMyFitness or FitBit, you may disable the application through your setting preferences on the App or delete the applicable application from your mobile device. Deletion of the application may not delete information previously obtained through the related application. To unsubscribe from our emails or other communication from us or a third party, you may follow the "unsubscribe" link at the bottom of the email or sign onto your account and change your email settings.

6. Security of Your Personal Information

We take reasonable precautions and have implemented managerial and technical procedures to try to protect the security of data and information, including personal information. However, we cannot guarantee against any loss, misuse, unauthorized disclosure, or alteration or destruction of data or personal information. You provide your personal information to us at your own risk. You acknowledge that: (1) there are security and privacy limitations in computer systems and on the Internet which are beyond our control; (2) the security, integrity, and privacy of any and all information and data exchanged between you and us through the App, including personal information, cannot be guaranteed; and (3) any such information and data, including personal information, may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored. We collect, maintain, utilize and disclose your information only as required by law and as described in this Privacy Policy.

7. Retention of Your Personal Information

We keep your personal information only as long as we need it for the purposes for which it was originally collected (or to which you have subsequently consented) or for other legitimate purposes (such as regulatory compliance), or as permitted by applicable law.

8. Changes to our Privacy Policy

We reserve the right to modify this Privacy Policy, completely or in part, from time to time through the posting of notices on the App, at any time and without notice to you, that this Privacy Policy has changed ("Notices"). You expressly waive any right to receive Notices. You should check the App frequently for Notices to identify modifications of the Privacy Policy that may be of interest to you. Any use of the App following the date on which we implement changes to this Privacy Policy or post a Notice constitutes your acceptance of all such changes. For questions or comments related to this Privacy Policy, please email us at

9. How to Contact Us

For further information or enquiries regarding your personal information (including to request access to or correction of your personal information or to make a privacy complaint), please contact our Data Protection Officer at: Workout Ultimate, 13 Maddox Street, London, England, W1S 2QG , Email: If you have a complaint about how we have collected or handled your personal information, please contact our Data Protection Officer at the mail address set forth above.


For questions or comments related to the App or these Terms of Use, please email us at